![]() The agreement with AWS dictates a minimum annual spend of $1.1 billion while the one with Google Cloud is worth $2 billion with a minimum spend of $400 million per year. Interesting facts and statistics about Snapchat sh ow that two of the biggest expenses are its payroll and cloud servers (to Google Cloud and Amazon AWS). Snapchat must spend between $400 million to $1.1 billion for cloud services.Ī company as growth- and engagement-oriented as Snapchat is bound to have significant expenses for a variety of outlets. The record for the longest Snapstreak currently stands at an incredible 1,756. The company contributes to the growing Snapchat popularity to the increase of users of newer Android devices stating that users now send 7% more snaps compared to the ones generated with older Android devices and to the Snapstreak feature which encourages users to constantly create snaps. Given how these Snapchat statistics point to an impressive number of snaps, the company recently announced that they have increased the total number of snaps created per quarter to a staggering 3.5 billion. Snapchat users create 210 million snaps every minute. Back in 2014, Snapchat had only 46 million daily active users which by Q2 of 2019 grew to 203 million, then 332 million in the Q2 of 2022.Ģ. Statista’s data offers some insight into how much the Snapchat number of users has grown over the years. Since Snapchat was first launched in 2011, it has become one of the most popular social messaging and photo-sharing apps worldwide. In the first quarter of 2022, there were 332 million Snapchat active users daily. By 2023, Snapchat user growth in the 65+ age group is expected to be 4%.An overwhelming majority of users (95%) claim Snapchat makes them feel happy.The number of Snapchat monthly active users as of January is 557 million.With 53.5 million downloads, Snapchat is among the 10 most popular apps in the world.In the Q1 2022, there were 332 million Snapchat active users daily.The latest Snapchat statistics show that the messaging app not only still holds its own against Facebook, Instagram, and WhatsApp, but that it also continues to improve, boosting its popularity and growing its market share. And while many thought its days were numbered, the platform proved to be a tough nut to crack. Then, Snapchat came along and demonstrated new ways to share videos and photos. Evan Spiegel’s $18 billion upstart takes the lead.There was a time when people thought social media and digital technologies had nowhere further to go. So for now, Instagram still trumps Snapchat, though it may be just a matter of time until C.E.O. On Snapchat, just tapping through your friends’ Snap stories, which are available to everyone on your friends list for 24 hours before self-destructing, is considered a “view,” and the platform claims to have 8 billion video views a day on Facebook, watching three seconds of auto-played video is considered by the company to be a video view, for example. Social-media metrics are tenuous: nobody watches a full video on any platform, so companies come up with their own ways to measure engagement for advertisers and shareholders. Instagram is also a year older than Snapchat. Instagram is owned by Facebook, and it stands to benefit from that arrangement: Facebook tries to connect its users together on Instagram when they become Facebook friends to get them engaged on both platforms. If we’re looking at daily active users, though, the picture changes a bit-Instagram revealed Tuesday it has 300 million users on its platform every day. By comparison, Snapchat-whose disappearing-photo services seem to be more de rigueur for the younger millennial set-revealed in February that it has more than 100 million daily users who engage with Snapchat for 25 to 30 minutes a day, every day. If you can’t increase the number of users on your platform every month and you start experiencing stagnating growth, it can be an indication that a company is in trouble (Twitter, for example, has seen its monthly-active-user numbers plateau in recent years, and it’s one thing Jack Dorsey is trying to fix, nearly one year into his return as C.E.O.).įor Instagram, which announced Tuesday it has hit 500 million monthly active users, it’s a vote of confidence for a network that’s seen its growth and engagement slow. It shows a company’s general popularity compared to rival platforms, and can be used to help determine value. ![]() ![]() For social-media companies, monthly active users are one of the more important measures of success.
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